As an Estate Liquidator you understand the need to attract large audiences for your liquidation sales. Large audiences give a better chance that someone will know the value of what you are selling and be in a position to pay a good price for the item being auctioned. People are often willing to pay more for an item that others are also looking to buy. Estate Liquidators and Auction companies that consistently auction their client’s items at a higher price are in demand. While there are many ways to advertise your auction website to attract this large audience, one of the most basic ways is to let the search engines do the work of sending prospective buyers to your auction.
Unfortunately many auction website designs lack this basic design consideration, the ability to attract search engine traffic, commonly called SEO or Search Engine Optimization. Unlike SEM (Search Engine Marketing), which focuses on advertising on the web to attract visitor, SEO focuses on making your site understandable for the search engines and helping them know what is important on your website.
Choosing the correct Software
Adding the additional information about an item being auctioned on your website takes a little more work and likely you will not need to spend that time for each item being offered. What is important though is that your auction site lets you quickly and easily add that information to the larger and more popular auction items.
Search engines like Google, MSN, and others use several page attributes to determine how a page is listed in the search engine results and how high it is listed for a given search term. Many of these items are handled automatically by a well designed auction website like we provide to each of our clients. Other aspects can be added by auctioneer simply giving a little more thought and adding a little more information when the more important auction items are added to the auction.
Xpert Auction Websites takes the information you provide for an auction item and ensures that each page on your website has the onpage SEO attributes necessary to help your auction pages rank well in the search engine results.
Basic SEO Attributes
These are just a few of the important SEO items that are incorporated in every Xpert Auction Website. The internet is continually evolving; to stay up to date and remain competitive your auction website needs to be frequently updated. Auction sites that do not keep up with these changes fall behind and lose potential traffic. We are committed to giving you an edge over your competition and keeping that edge. Contact us today and let us show you how a Xpert Auction Website can attract more estate liquidation clients for you!
Dwayne Goerges - SEO and Marketing Manager
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