As an Estate Liquidator you understand the need to attract large audiences for your liquidation sales. Large audiences give a better chance that someone will know the value of what you are selling and be in a position to pay a good price for the item being auctioned. People are often willing to pay more for an item that others are also looking to buy. Estate Liquidators and Auction companies that consistently auction their client’s items at a higher price are in demand. While there are many ways to advertise your auction website to attract this large audience, one of the most basic ways is to let the search engines do the work of sending prospective buyers to your auction.
Unfortunately many auction website designs lack this basic design consideration, the ability to attract search engine traffic, commonly called SEO or Search Engine Optimization. Unlike SEM (Search Engine Marketing), which focuses on advertising on the web to attract visitor, SEO focuses on making your site understandable for the search engines and helping them know what is important on your website.
Choosing the correct Software
Adding the additional information about an item being auctioned on your website takes a little more work and likely you will not need to spend that time for each item being offered. What is important though is that your auction site lets you quickly and easily add that information to the larger and more popular auction items.
Search engines like Google, MSN, and others use several page attributes to determine how a page is listed in the search engine results and how high it is listed for a given search term. Many of these items are handled automatically by a well designed auction website like we provide to each of our clients. Other aspects can be added by auctioneer simply giving a little more thought and adding a little more information when the more important auction items are added to the auction.
Xpert Auction Websites takes the information you provide for an auction item and ensures that each page on your website has the onpage SEO attributes necessary to help your auction pages rank well in the search engine results.
Basic SEO Attributes
With the large number of online auction software packages to choose from it can be a difficult to decide which real time bidding software will best suit the needs of your online auction business. While it may be tempting to allow “Price” to be one of the key factors in your decision, price can be deceiving. Low priced “bargain” auction and bidding software may not have what it takes in the “back end” to make your auction website profitable.
So, what does it take to make an auction website work? Whether you plan to run large estate auctions, liquidation sales, or car auctions or even smaller antique auctions or specialty item auctions, it’s the ability to attract search engine traffic, create an atmosphere that attracts and holds onto bidders, and smoothly administrate the auction that will make the difference in whether you run a successful auction site or not.
While this may sound complicated (and it is), well designed auction software will do most of the work for you allowing you to focus on successfully running your online business. In future blog posts I will go over the key aspects of choosing software for your auction website and why teaming up with the experts at Xpert Auction Software is your best choice.
This series of blog posts will cover these three topics
Xpert Online Auction Software is dedicated to your success in the online auction industry. Contact Xpert Auctions Today.